IM 3241 - Principles of Marketing

Institution:

Massachusetts Maritime Academy

Subject:

Description:

A focus on the marketing management process and business strategic planning. The role of market research and analysis will be examined, as will consumer behavior, marketing strategies, channels of distribution, physical distribution, promotion, and pricing. Prerequisite: SS-2131, or instructor's permission. STCW: None

Credits:

0.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.maritime.edu

Phone Number:

(508) 830-5000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Four-one-four plan

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