FM 5140 - Business Strategies

Institution:

Massachusetts Maritime Academy

Subject:

Description:

Covers strategic business plans, marketing plans, and international business management issues. Addresses the dynamics of the total organization within its business environment. Incorporates industry structure and dynamics, emphasizing the drivers, environmental and otherwise, which make industries dynamic within a systemic view of global competition. Focuses on the role of senior managers, responsible for the strategic assessment of the business with a philosophy of continuous improvement. Discussions involve; analysis of business problems; marketing research and plans; long-term fi nancial decisions; capital budgeting; the cost of capital; the valuation of a business; and the development of integrated strategies. Prerequisite: Graduate Status STCW: None

Credits:

0.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.maritime.edu

Phone Number:

(508) 830-5000

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Four-one-four plan

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