MCS 388 - Event Planning and Promotion

Institution:

Louisiana Tech University

Subject:

Description:

Preq., HEC 327 and MCS 466. Study and application of principles of product promotion. Emphasis on coordination of customer targeting, communications, media presentation, and special events.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Multiple

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.latech.edu

Phone Number:

(318) 257-2000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Quarter

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