MGT 435 - Marketing Management

Institution:

Keene State College

Subject:

Description:

Use of marketing principles and data evaluation in the development of alternatives and solutions to real world situations. Students analyze cases and problems of diverse industries reflecting current happenings in the business world and the public sector. Prerequisites: MGT 214, MGT 331, and senior standing, or permission of instructor. Alternate years.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.keene.edu

Phone Number:

(603) 352-1909

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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