MGT 333 - Advertising And Promotion

Institution:

Keene State College

Subject:

Description:

The role of advertising and promotion in society and in the marketing mix of the firm. Tools of promotion, budgeting, media, campaign evaluation and research, and criteria for selection of most effective media for the target market and products. Prerequisites: MGT 331 and junior standing, or permission of instructor. Fall, Spring.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.keene.edu

Phone Number:

(603) 352-1909

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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