MGT 331 - Principles of Marketing

Institution:

Keene State College

Subject:

Description:

Study of marketing behavior of the firm as it supplies goods and services to consumers and industrial users. Optimal "marketing mix," product design, product line policies, branding, pricing, promotion, consumer behavior, and channels of distribution. Prerequisites: MGT 202, MGT 213, and junior standing, or permission of instructor. Fall, Spring.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.keene.edu

Phone Number:

(603) 352-1909

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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