MGT 434 - Marketing Research

Institution:

Keene State College

Subject:

Description:

Study of the marketing research process, including management uses of marketing research, the scientific method in marketing and research procedures. Examination of exploratory and secondary research, including data collection, tabulation, and analysis. Emphasis on market segment, product, advertising, and sales analysis research. Prerequisites: MGT 331 and senior standing, or permission of instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.keene.edu

Phone Number:

(603) 352-1909

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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