MKT 493 - Brand Management

Institution:

Iowa State University

Subject:

Description:

Cr. 3. F.S. Prereq: 447. Examines the role of brands and branding in market environments characterized by intense competition and consumer power. Covers issues relating to why branding is important to fi rms, what brands represent to consumers, and what should be done to manage them effectively.

Credits:

0.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.iastate.edu

Phone Number:

(515) 294-5836

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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