MKT 504 - Marketing

Institution:

Iowa State University

Subject:

Description:

Cr. 2. Prereq : Graduate classifi cation. The scope of marketing and the identifi cation and assessment of marketing opportunities. Consumer behavior and decision making process, organizational buyer behavior, and the role of research in the marketing planning process. Market defi nition and analysis, segmentation, competitor analysis, targeting and strategic decisions involved in developing the marketing program. Developing marketing mix strategies and relating them to the overall strategic marketing plan. Organizational design for marketing strategy implementation and control, and effectiveness.

Credits:

0.00 - 2.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.iastate.edu

Phone Number:

(515) 294-5836

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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