ADVRT 301 - Strategic Planning for Advertising and Public Relations.

Institution:

Iowa State University

Subject:

Description:

(3-0) Cr. 3. F.S. Prereq: 230 or Jl MC 220; Sophomore classifi cation. Prospect analysis, market segmentation, positioning, strategic planning, public opinion formation, communication strategy formation and development of critical thinking skills.

Credits:

0.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.iastate.edu

Phone Number:

(515) 294-5836

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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