AESHM 477 - Multi-channel Retailing

Institution:

Iowa State University

Subject:

Description:

Cr. 3. F. Prereq : 3 credits in marketing or HRI/T C 275 or 287. Strategies used by businesses to market products and services through store formats, e-commerce, catalog, TV, mobile, direct sales. Emphasis on integration of e-commerce with other channels.

Credits:

0.00 - 3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.iastate.edu

Phone Number:

(515) 294-5836

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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