MKT 330 - Market Research

Institution:

Iona University

Subject:

Description:

An overview of the entire marketing research process, including problem definition, research design, use of secondary data, primary data collection, questionnaire design, sampling, fieldwork, basic data analysis and reporting of findings. Prerequisites: BUS 210, 240. 3 credits. NLA. FS

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.iona.edu

Phone Number:

(914) 633-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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