MKT 460 - Marketing Strategy and Planning

Institution:

Iona University

Subject:

Description:

A study of the process of strategy formulation in marketing. This is a capstone course for the marketing major, emphasizing the integration of knowledge from all previous courses in marketing and related disciplines. Topics include planning and development of policies, implementation and evaluation of the entire marketing strategy. Case analyses and/or simulation games are employed. Prerequisites: BUS 240, completion of MKT 301, 307, 330, 414 and senior status. 3 credits. NLA. FS

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.iona.edu

Phone Number:

(914) 633-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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