MKT 319 - Sports Marketing

Institution:

Iona University

Subject:

Description:

A study of the application of basic marketing concepts to the field of sports and leisure organizations. Topics include the sports consumer, research in sports marketing, the sports product, sports promotion and public relations, and future trends in sports marketing. Prerequisite: BUS 240. 3 credits. NLA. FS

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.iona.edu

Phone Number:

(914) 633-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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