MKT 350 - Global Fashion Marketing

Institution:

Iona University

Subject:

Description:

Students will be introduced to the dynamic global business of fashion. Topics include: product development; marketing decisions and retail strategies for women's, men's and children's appareand accessories; global sourcing; ethical considerations; fashion trends; and emerging market sectors. Careers in the fashion industry will be explored in detail. Not open to those who have taken this topic as a MKT 406 Current Issues course. This course can be used as a Marketing or International Business major elective. Prerequisite: BUS 240. 3 credits. NLA. N

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.iona.edu

Phone Number:

(914) 633-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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