BUS 3040 - Essentials of Marketing

Institution:

Iona University

Subject:

Description:

An introduction to the nature, purpose and functions of marketing. The course will review the activities and decisions involved in directing the flow of needsatisfying products and services to consumers. Topics include strategic and marketing planning, the marketing environment, marketing research, consumer behavior, market segmentation and targeting, product development, pricing, promotion and distribution. Special attention will be given to technological, global and ethical aspects of marketing. Not open to students who have taken BUS 240 or 340. 4 credits. NLA. ST

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.iona.edu

Phone Number:

(914) 633-2000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

The Course Profile information is provided and updated by third parties including the respective institutions. While the institutions are able to update their information at any time, the information is not independently validated, and no party associated with this website can accept responsibility for its accuracy.