ELC 310 - Intro to E-Marketing ?

Institution:

University of Maine at Fort Kent

Subject:

Description:

Prerequisites: Bus 211 Bus 222 and Elc 200. An exploration of the impact of electronic technologies on traditional marketing techniques through readings discussion case study analysis and research. Students will individually and within working groups gain experience leveraging electronic technologies to achieve the marketing goals of firms and various initiatives. Emphasis is on strategic E-marketing planning from a strategic perspective. Course cumulates with student creation of E-marketing plans for an existing firm or initiative.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umfk.maine.edu

Phone Number:

(207) 834-7500

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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