BADM 324 - Integrated Marketing Communications

Institution:

Minot State University

Subject:

Description:

3 cr. Acquaints students with the role of integrated marketing communications concepts and practices in enhancing the equity of brands, and provides thorough coverage of all aspects of an IMC program: advertising, promotions, packaging, and branding strategies, point of purchase communications, marketing oriented public relations, and event and cause oriented sponsorships. Prerequisite(s): BADM 321 or permission of instructor.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.minotstateu.edu

Phone Number:

(701) 858-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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