BUS M415 - Advertising and Promotion Management

Institution:

Indiana University-Northwest

Subject:

Description:

P: BUS M301. Basic advertising and sales- promotion concepts. The design, management, and integration of a firm's promotional strategy. Public policy aspects and therole of advertising in marketing communications in different cultures. (Spring)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.iun.edu

Phone Number:

(219) 980-6500

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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