BUS M407 - Business to Business Marketing

Institution:

Indiana University-Northwest

Subject:

Description:

P: BUS M303 or BUS M300 (offered at IUB and IUPUI) and PSY P101 or PSY P102. Examination of marketing problems, decision methods, and philosophies involved in the marketing of industrial goods and services. Differences, similarities, and interrelationships between consumer and industrial marketing.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.iun.edu

Phone Number:

(219) 980-6500

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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