BUS M405 - Buyer Behavior

Institution:

Indiana University-Northwest

Subject:

Description:

P: BUS M301 or BUS M300 (offered at IUB and IUPUI) and PSY P101 or PSY P102. Description and explanation of consumer behavior in retail markets. Topics include demographic, socioeconomic, psychographic, attitudinal, and group influences on consumer decision making. Applications to promotion, product design, distribution, pricing, and segmentation strategies. (Summer)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.iun.edu

Phone Number:

(219) 980-6500

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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