BUS M403 - Direct Marketing

Institution:

Indiana University-Northwest

Subject:

Description:

P: BUS M301, BUS M303. Survey of theory and methods of marketing directly-without intervening distribution intermediaries-to consumers and business/industrial customers. Particular emphasis given to applications of existing and emerging computer, communications, and other technologies; behavioral trends and other uncontrollable factors; and balancing of both analytical skills and creative talent.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.iun.edu

Phone Number:

(219) 980-6500

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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