TM 442 - Hotel and Restaurant Marketing

Institution:

University of Southern Mississippi

Subject:

Description:

3 hrs. Prerequisite: MKT 300. Focus on marketing issues unique to the hotels and restaurants with special attention to application of market segmentation, product differentiation and positioning, and promotion

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.usm.edu

Phone Number:

(601) 266-1000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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