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Institution:
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University of New Orleans
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Subject:
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Description:
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Prerequisites: MKT 3501. Theory and practice of analysis and management of interfirm relationships within the marketing channel. Oriented toward strategic planning, the course examines the scope, environments, and dynamics of channel structure with a strategic planning orientation.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(504) 280-6000
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Regional Accreditation:
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Southern Association of Colleges and Schools
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Calendar System:
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Semester
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