MKT 4580 - Marketing Management

Institution:

University of New Orleans

Subject:

Description:

Prerequisite: 12 hours of marketing which must include MKT 3501, MKT 3505, and 3510. Focuses on the steps of marketing planning, which include planning, implementing, and controlling marketing programs. This includes product and brand development, channels of distribution, promotion, and pricing. The course cannot be taken for credit in the M.B.A. program.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uno.edu

Phone Number:

(504) 280-6000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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