MKT 4590 - Marketing Strategy

Institution:

University of New Orleans

Subject:

Description:

Prerequisites: 15 hours of marketing which must include MKT 3501, 3505, 3510, and 4580. Designed to provide the student with a cohesive understanding of managerial decision making in marketing. Emphasizes conceptualizing marketing problems, conducting situation analyses, formulating creative alternatives, and thorough strategy implementation. The course cannot be taken for credit in the M.B.A. Program.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uno.edu

Phone Number:

(504) 280-6000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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