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Institution:
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University of New Orleans
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Subject:
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Description:
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This course is designed to apply the fundamentals of marketing to the hospitality and tourism industry. It involves understanding that the world around us alters the decisions we make about our product/service, price, distribution, and communications. Emphasis will be on strategic marketing and the development of marketing plans.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(504) 280-6000
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Regional Accreditation:
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Southern Association of Colleges and Schools
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Calendar System:
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Semester
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