EDHS 4706 - G Social Mrktg for Health Comm

Institution:

University of New Orleans

Subject:

Description:

Introduces students to the roles of social marketing and media advocacy as health promotion and disease prevention initiatives. Focus will be on audience targeting, cultural issues in message design, selection of communication channels, formative research and evaluation, and theoretical foundations of communication. Relevant competencies for Certified Health Education Specialist preparation will be covered.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uno.edu

Phone Number:

(504) 280-6000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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