AADM 6503 - Marketing the Arts

Institution:

University of New Orleans

Subject:

Description:

Prerequisite: consent of the program coordinator. Application of marketing techniques to nonprofit and commercial arts organizations and products. Topics include special principles in marketing the arts, the marketing audit and marketing plan, market research and target marketing, direct mail and telemarketing, and applications to both visual and performing arts organizations. Special problems in marketing are explored through case studies and projects with local arts organizations.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uno.edu

Phone Number:

(504) 280-6000

Regional Accreditation:

Southern Association of Colleges and Schools

Calendar System:

Semester

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