ARTT 250 - Elements of Commercial Design

Institution:

University of Maryland-Global Campus

Subject:

Description:

A study of essential design concepts focusing on the creative skills needed to better solve internal corporate and external advertising/marketing problems in visual media. Theoretical and practical applications include corporate/institutional identity programs, collateral corporate and marketing materials, and advertising campaigns. Discussion also covers the primary relationship between word and image communications. Emphasis is on creative problem solving in media communications. An exploration of symbolism and its relationship to image addresses visual structure, continuity, and coherence. Psychological and sociocultural questions are also examined as they relate to ethical standards and practices.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.umgc.edu

Phone Number:

(301) 985-7000

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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