POLS 378 - Meaning of Mass Media

Institution:

University of Hawaii-West Oahu

Subject:

Description:

This course examines how mass communications increasingly shapes modern values and behavior. The birth of mass communication with the industrial production line at the beginning of the 19th century is traced to the electronic revolution of satellite communication and the Internet. The analysis includes: the differences between propaganda, socialization and education; the central role of advertising and entertainment in modern culture; whose messages get communicated, why, and to what effect; and the ways in which the medium itself determines the content of the message. Possibilities for preferred change are considered.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

westoahu.hawaii.edu

Phone Number:

(808) 689-2800

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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