BUSA 305 - Advertising and Promotion Management

Institution:

University of Hawaii-West Oahu

Subject:

Description:

Applies research findings to advertising, direct marketing, and public relations materials and campaigns. Develops copywriting and visual design skills for effective print ads and press releases. Integrates marketing communications activities including tracking and evaluating results. Pre: BUSA 300.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

westoahu.hawaii.edu

Phone Number:

(808) 689-2800

Regional Accreditation:

Western Association of Schools and Colleges

Calendar System:

Semester

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