Film Studies 335 - S emiotics of Advertising

Institution:

St Lawrence University

Subject:

Description:

The course blends sociological analysis, semiotics, discourse analysis and theories of representation both to explore the social consequences of advertising and to deconstruct ads and commercials as commodity signs and narratives. The course approaches advertising as a system of signs composed of signifiers, signifieds, referents and relational structures tying these elements together. Students apply a semiotic analysis to both commodity and corporate advertising to explore how representations of race, gender, class and age are constructed in this discourse. Focusing on the effects of advertising on social institutions, gender relations, self-conception, the organization of everyday life and the environment, the course constructs a critical history of advertising from the 1920s to the present.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.stlawu.edu

Phone Number:

(315) 229-5011

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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