MKTG 460 - Marketing Research

Institution:

Governors State University

Subject:

Description:

Studies the research process as an aid to planning and decision-making in marketing management. Topics include the role of research and information systems in defining and planning research needs, obtaining marketing information, and identifying target markets. Attention also given to product and advertising research and market and sales analysis. Prerequisites: MKTG301 and STAT 361.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.govst.edu

Phone Number:

(708) 534-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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