MKTG 320 - Consumer Behavior

Institution:

Governors State University

Subject:

Description:

Draws on the behavioral sciences to provide insight into consumer needs, wants, and behavior in the marketplace. Emphasizes how the manager in business and non-business organizations can build an understanding of the individual consumer into the marketing decisions of goods and/or services. Provides an overview of the role of consumer research. Prerequisite: MKTG301. marketing

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.govst.edu

Phone Number:

(708) 534-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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