COMS 579 - Creative Strategies in Advertising and Public Relations

Institution:

Governors State University

Subject:

Description:

Explores the creative principles dealing with the preparation of the advertising and public relations. Emphasizes conceptual thinking, research, copy writing, design process, development, and production of attention-grabbing promotional messages. Prerequisites: MCOM530, MCOM551, and MCOM561.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.govst.edu

Phone Number:

(708) 534-5000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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