ART 315 - Branding and Corporate Identity

Institution:

Alfred University

Subject:

Art

Description:

4 hours. Brand is the proprietary visual and verbal, emotional, rational, and cultural image that is associated with a service, company, or a product. Branding and Corporate Identity introduces students to the history, methodology, and application of brand strategy, visual and verbal brand development, and the role of design in creating brand essence, distinction, and identity. This course explores the components of successful, integrated brands through conceptual and applied projects which build upon an awareness of the fundamentals of typography, visual perception, sensitivity to form, structure, and hierarchy of information. Work produced includes the application of brand within digital, print media, video, sonic, and interactive media, as applied to both two and three dimensional form. Prerequisite: at least one Sophomore Design, Video/Sonic, or Print Media Studio or permission of instructor. (Fall and/or Spring)

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alfred.edu

Phone Number:

(607) 871-2111

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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