ART 288 - Visual Communications

Institution:

Alfred University

Subject:

Art

Description:

4 hours. This Sophomore-level Visual Communications course introduces College of Business Marketing majors to the history, theory, and visual language of design, including its applied roles and responsibilities within society. This course exposes students to the value and function of design, which builds from the synthesis of a rational and intuitive process that communicates ideas, emotion, experience, and a strategic message to an intended audience. Students will explore some of the fundamentals of typography, visual perception, visual language, and sensitivity to content, form and function, as well as the relationship of client to designer within the marketing process. Conceptual and applied problem-solving projects will develop an awareness and understanding of this communications relationship while incorporating the use of current design-related software and hardware. Not open to BFA students.

Credits:

4.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alfred.edu

Phone Number:

(607) 871-2111

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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