MKTG 489 - International Marketing

Institution:

Alfred University

Subject:

Marketing

Description:

3 hours. Emphasizes marketing management problems, techniques and strategies in the global marketing environment and the culture dynamics involved in international marketing. Strategies are developed for product, price, promotion and distribution functions given the complex international legal environment and consumer customs in foreign business. Prerequisite: MKTG 221. Courses of Instruction: College of Business 301 MKTG 499 - Strategic Marketing Management 3 hours. This capstone course offers students the opportunity to focus their experience and knowledge of marketing on an aggressively competitive environment. The course will explore ways in which corporate strategy can be executed by marshalling marketing-oriented resources, and directing them to the achievement of marketing goals. MS 101 - Foundations of Officership 2 hours. This course introduces students to the United States Army, Army Reserve and Army National Guard, and provides a general examination of the roles and contributions these organizations offer to society. Fundamental leadership, management, problem solving and decision making techniques are presented and practiced. (Fall Semester)

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alfred.edu

Phone Number:

(607) 871-2111

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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