MKTG 486 - Promotion Strategy

Institution:

Alfred University

Subject:

Marketing

Description:

3 hours. Investigates current theory and methods of promotion. The major elements of the promotional mix are analyzed in detail with emphasis on using pertinent decision theory models when allocating scarce resources to the defined elements of the total promotional mix. Prerequisite: MKTG 221.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alfred.edu

Phone Number:

(607) 871-2111

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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