MKTG 482 - Sales Management

Institution:

Alfred University

Subject:

Marketing

Description:

3 hours. Concerned with the management of the personal selling function, this course uses theories and tools of behavioral sciences for developing an effective sales force through recruiting, selection, training, compensating and evaluation of sales performance. Emphasizes sales forecasting, establishment of sales quotas, and sales analysis. Prerequisite: MKTG 221.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.alfred.edu

Phone Number:

(607) 871-2111

Regional Accreditation:

Middle States Association of Colleges and Schools

Calendar System:

Semester

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