BSAD 152 - Business to Business Marketing

Institution:

University of Vermont

Subject:

Description:

Exploration and analysis of the marketing of goods and services to organizations. Topics include organizational buying, market segmentation, positioning, pricing, communication, physical distribution and customer service, and sales management. Prerequisite: BSAD 150. Credits: 3

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uvm.edu

Phone Number:

(802) 656-3131

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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