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Institution:
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University of Toledo
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Subject:
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Description:
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This course introduces the student to the activities involved in supporting buyer-seller interactions and the personal selling function using the principles of Customer Relationship Management (CRM). Its purpose is to provide skills in areas related to prospecting, sales force automation technology, time and territory management, and managing customer follow-up.
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Credits:
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3.00
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Credit Hours:
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Prerequisites:
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BUAD 3010 FOR LEVEL UG WITH MIN. GRADE OF D-
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Corequisites:
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Exclusions:
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Level:
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Instructional Type:
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Lecture
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Notes:
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Additional Information:
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Historical Version(s):
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Institution Website:
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Phone Number:
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(419) 530-4636
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Regional Accreditation:
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North Central Association of Colleges and Schools
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Calendar System:
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Semester
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