BUAD 3010 - Principles Of Marketing

Institution:

University of Toledo

Subject:

Description:

The general purpose of this course is to provide a basic understanding of what marketing is about including marketing management, and the marketing environment. The course will examine issues such as marketing research, consumer behavior, segmentation, targeting, and positioning strategies, product strategy, pricing strategy, distribution strategy, promotional strategy, new product development, branding, advertising, sales promotion, and public relations.

Credits:

3.00

Credit Hours:

Prerequisites:

ECON 1200 FOR LEVEL UG WITH MIN. GRADE OF D- OR MIME 2600 FOR LEVEL UG WITH MIN. GRADE OF D-

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.utoledo.edu/

Phone Number:

(419) 530-4636

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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