BUS 369 - Marketing Research

Institution:

University of Southern Maine

Subject:

Description:

Students learn the benefits of marketing research as a management planning and evaluative tool. Topics include problem formulation, research design, sampling, data collection and analysis, and managerial interpretation of the findings. Major emphasis is on quantitative aspects of the marketing research process. Students gain knowledge of the marketing research process through completion of a marketing research project and lab work with statistical software. Prerequisites: ABU 190 (C or higher grade) or test-out option, BUS 275 or MAT 212, BUS 260, and junior standing. Cr 3.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.usm.maine.edu

Phone Number:

(207) 780-4141

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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