BUS 359 - Customer Relationship Management

Institution:

University of Southern Maine

Subject:

Description:

Customer relationship management (CRM) involves the strategic use of people, technology, and processes to select, acquire, and retain customers to maximum profit. This course emphasizes the link among CRM, database marketing, and customer value and also develops students' skills in database design, selection, and data analysis. Prerequisites: BUS 260, BUS 275 (or MAT 212), BUS 345, and junior standing. Cr 3.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.usm.maine.edu

Phone Number:

(207) 780-4141

Regional Accreditation:

New England Association of Schools and Colleges

Calendar System:

Semester

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