FMKT 3243 - Fashion Advertisement And Promotion

Institution:

University of Central Oklahoma

Subject:

Description:

This course is designed to acquaint the student with a professional approach to information and ideas dealing with fashion promotion. Consideration will be given to the dissemination of fashion news and mass communication techniques through individual store promotion. Students analyze advertisement, displays, publicity and other promotional practices of leading retail firms.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uco.edu

Phone Number:

(405) 974-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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