WCOB 2013 - Markets and Consumers

Institution:

University of Arkansas

Subject:

Description:

Key decisions required to understand the existence of markets and how buyers within those markets may be accessed profitably. Key concepts include an overview of competitive markets, buyer behavior, developing new markets and products, promotion and distribution channels, pricing and profitability concepts, the sales and collections process, and strategic planning. Prerequisite: WCOB 1023, WCOB 1033, ECON 2023, and WCOB 1012--each with a grade of "C" or better.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

www.uark.edu

Phone Number:

(479) 575-2000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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