MCOM 4312 - Management Strategies

Institution:

University of Arkansas at Little Rock

Subject:

Description:

Prerequisite: MCOM 2310 and MCOM 2330. Roles and responsibilities of media managers in broadcast, cable, print, and interactive organizations. Emphasis on coordinating work units and personnel, legal obligations, resource generation and management, public relations, and the new technologies. Dual-listed in the UALR Graduate Catalog as MCOM 5312. Three credit hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

ualr.edu/www/

Phone Number:

(501) 569-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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