ADVT 4370 - International Promotion Management and Public Relations

Institution:

University of Arkansas at Little Rock

Subject:

Description:

Prerequisite: MKTG 3350. Promotion and public relations planning and strategy for management decision making for business, industry, institutions, and organizations involved in multinational activities. The effects of fact findings, planning, communicating, and evaluating promotion and public relations programs; the communications challenges in implementing programs, caused by language, social, moral, economic, educational, and political differences. Three credit hours.

Credits:

3.00

Credit Hours:

Prerequisites:

Corequisites:

Exclusions:

Level:

Instructional Type:

Lecture

Notes:

Additional Information:

Historical Version(s):

Institution Website:

ualr.edu/www/

Phone Number:

(501) 569-3000

Regional Accreditation:

North Central Association of Colleges and Schools

Calendar System:

Semester

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